When it comes to blog posts, it's best to focus on four 'buckets.' You don't want your content to be too varied, or too niche. 

Below shows some of the buckets and openings created for a fictional dating app, Schminder. 

Bucket: How to use the app 

Don’t Swipe. Schmind. How to use Schmider’s New Matching Feature. 

Its 2025. Dating looks different. We don’t swipe anymore. Thats not how you find your true love. That’s why we Schmind. We’ll take you through how to make the most of the new app. 

Don’t Slide into the DMs. Schmind into the DMs. How to Match with Your One True Love on Schminder.

There’s 8 billion people in the world. You don’t care about matching with 7.99 billion of them. You care about matching with the one. That’s where Schminder comes in. Let’s have a look at the new features set to change the online dating game. 

Bucket: Date ideas 

10 Date Ideas That Will Get Them Asking For Date #2 

Cinema. Mini golf. A walk and coffee. We can all reel off a list of date ideas. But which actually get your date wanting more? 

We’ll spill the tea. 

Don’t Take Your Date to the Cinema. The Yays and Nays of First Date Activities. 

Navigating first date land feels like being lost in a wood. If I take them to the cinema, will they think I don’t want to talk to them? If I book a three-course meal, will they think I’m too formal and intense? When they say they’d love to go alpaca trekking, do they actually mean it, or would I look a complete weirdo rocking up with a sneezing domesticated camel? 

So many questions. 

Worry not, we’ve got you. 

Bucket: Setting up your profile 

Bob Couldn’t Get a Date. Until we Showed Him How To Transform His Online Dating Presence. 

And now Bob has metamorphosed into a man with options. And good options. He matches with women he’s interested in, and that are interested in him. 

‘It’s a world away from the experience I had been having using the traditional dating apps,’ Bob says. 

So, what happened to turn Bob into a date-able butterfly? 

He started using Schminder.

Let’s start at the beginning. 

Don’t Let Your Dating Profile Undersell You. 

First impressions count. It was true in the 00s when you rocked up to an interview for a job as a postie. And it’s true now in the world of dating. 

But where smart suit and firm handshake would get you half the way to your first Saturday job, the same doesn’t work in the dating world. 

Let us teach you the tricks of the dating trade. 

Bucket: Meeting family and friends 

The Life Advice They Didn’t Teach You At School – 10 Tips For Meeting The Parents.  

You’ve progressed from online to in person. You’ve soared through date one to dates two, three and four. You’ve shared your first kiss and first … whatever else. But now it’s the biggie. It’s time to meet the parents. 

Worried? Don’t be. We’ll teach you how to pass with flying colours. 

How To Make Your Partner’s Parents Love You … No Matter How Nervous You’re Feeling.  

What should you call them? Is a handshake too formal? Should you mention that you know they’re in bed by 8pm? So many potential pitfalls. Yet so much opportunity. You don’t want to mess it up. 

And you won’t. Our tops tips are here to help you.