I'm Georgia
I'm a born and bred Yorkshire girl with a love for crafting creative copy.
I help businesses create impactful and engaging web, email and social posts, worthy of a read with a cup of tea and a biscuit. Or in my case, a cup of coffee and nut butter covered fruit.
When I'm not at the laptop you'll find me in the water, on the bike, or running about somewhere. I'm an International Level Age Group Triathlete (humble brag), and have won medals on a national and international AG stage. I love all things health, fitness and wellbeing. My favourtie simple pleasure? A run at sunrise with the birds a tweeting.
What else, what else ... I'm a massive foodie. And also a massive Swifite. And a massive lover of anything that gets me out and about in the countryside. Feel like I'm sort of looping back to the sport interest here.
That's all very interesting, you're probably thinking, but what about copywriting? We're not going to employ you to sing Taylor Swift songs. And neither should you. I cannot sing.
A Brief History of Me
I didn't start as a copywriter.
I loved writing from a young age. As a child, my idea of fun was writing books for my family to loan out. So I guess I did start out as a writer.
But I didn't go down that path.
I studied Design at uni. I knew I wanted to do something creative, but I wasn't entirely sure what.
The love for writing didn't go away. I wrote whenever I could. I won creative writing competitions, and got work published in magazines.
I began working in Ergonomics. I loved chatting to people. I loved working out what appealed to them. I loved trying to suss out what would grab their attention.
But I wasn't sure I wanted to do that within the design world.
This writing interest just would not dislodge itself from my brain.
And then I came across copywriting.
It felt like a Eureka moment. Only I wasn't sat in the bath.
I flung myself into it. I couldn't get enough. I did online course after online course. I created spec material after spec material. I listened to podcast after podcast. This was what I wanted to do.
At JCB, I began to work more on the marketing side of things, switching over from Ergonomics to the Generator Product Team. I also grabbed any opportunity I could to write, putting pen to paper for the internal magazine.
And then here we are. Keen to continue to explore the copywriting world. Eager to use my creativity and way with words to help you.
Experience
2025 - Present
Freelance Copywriter / Creative
In 2025 I set out on my mission to make (a bit of) a living doing what I truly love ... copywriting. After many many hours spent creating spec material, doing online courses and listening to podcasts, it was time to jump in at the deep end.
Mar 2025 - Present
Generator Product Team @ JCB
As well as some sales bits and bobs, I help create marketing material for all things Generators. (They're the big boxes that provide power when things go caput). A lot of my work involves creating copy for various mediums - web, brochures and socials.
Sep 2024 - Mar 2025
Ergonomist @ JCB
Ergonomics is a fancy way of saying human factors. Which is a fancy way of saying 'sussing out if something appeals to someone'. I ran user trials, wrote questionnaires and reports, and suggested improvements to machines. Focus being on working out what users wanted, and coming up with ideas on how that could be implemented.
2023 - 2024
Placement Year as a Designer @ Eakin Healthcare.
Designing ostomy, surgical and respiratory products. A big part of my role was going out and about and testing ideas with users. It comes back to that empathy things. Developing a knowledge of how to work out what people want. And then how to give them it.
2019-2024
Product Design @ University of Nottingham. 2019 ... what a year to start uni. But hey, we graduated with a First Class MEng.
Relevance to copywriting? I would argue quite a lot.
- Learning to respond creatively to briefs ... like, that is very important in the copy world.
- Learning graphic design software such as Affinity and Adobe, and basic marketing principles. Think colour theory, typography, page layout. All that kind of stuff.
- Learning the importance of market research, user empathy and continuous stakeholder feedback. And how to do those things, of course.
- Learning how businesses operate.
- Learning how to write more formal reports and technical engineering documents. Believe it or not, I can do that. I don't waffle like this all the time.
I love what I do. I feel lucky to be able to create things that help grow your dreams. I want to work with you.
Copywriting ticks all my boxes. Let me see if I can help tick some of yours.
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